Management of non-market affairs: actors and situations with no direct bearing on the market whose neglect can nonetheless damage business performance.
Operates from: Grupo ICB
Corporate Intelligence
Service path: the problems it solves, the capabilities it uses and the outcome it delivers.
What it solves
Capabilities
Outcome
A media crisis escalates within hours and no response protocol exists.
The company's reputation is being decided in digital conversations nobody is monitoring.
The sector needs a collective voice before government and no body exists to carry it.
Institutional architecture
Traditional and digital corporate communication
Risk management and crisis handling
Digital public affairs
Public digital ecosystem
Corporate reputation
Advocacy
Corporate Intelligence
Management of non-market affairs: actors and situations with no direct bearing on the market whose neglect can nonetheless damage business performance.
