The firm

He led Edelman Mexico, served as vice-president of communications and government relations for Novartis in Mexico, and was executive director of Eli Lilly for Latin America, Africa and the Middle East. He was part of the economic cabinet of the Office of the President and of the negotiating teams for the North American Free Trade Agreement and the agreement with Europe. He chairs COPARMEX's national lobbying commission and served as president of the board of the National Institute of Public Health. He holds a doctorate in economic sociology from the University of Essex, a master's in international business from ITAM, and a finance specialisation from Harvard.

He was senior director of public affairs at Llorente & Cuenca, founding managing partner of Proa/Structura and executive president of the Mexican Meat Council. In the public sector he advised the Government Delegation for Dialogue and Reconciliation in Chiapas, headed regional offices at the Ministry of Education and led congressional liaison at IPAB; in the private sector he directed institutional relations at Grupo Lala. For fifteen years he taught at Mexico's Army and Air Force Studies Centre. He writes Grupo ICB's weekly report. He holds a degree in international relations from Universidad Iberoamericana and a master's in international affairs from Johns Hopkins.

Thirty years of financial and administrative leadership at firms including DEVECON and COTURAMI, with experience in claims at Quálitas and in publishing operations. She directed the Rehabilitation Centre of the International Pro-Blind Committee, serving adults with visual impairment, took part in founding the Mexican Network of Braille Publishers, and lectures on assistive technology for the blind. She holds a degree in business administration from Universidad del Valle de México.

Twenty years in the telecommunications industry. He was Broadsoft's business leader for Latin America and regional vice-president for CALA at Cisco, vice-president of sales at Alcatel-Lucent Enterprise in Latin America, and head of strategic industries — oil and gas, utilities, public sector and transport — at Alcatel-Lucent Mexico. He took Broadsoft's solutions past 54% regional market share according to Frost & Sullivan. He holds a degree in industrial engineering from Universidad La Salle.

He served as general speechwriting coordinator for the Office of the President across two federal administrations, executive coordinator of the National Institute for the Evaluation of Education, and head of the Social Studies and Outreach Unit at INDESOL. He has advised the World Bank, Mexico's Ministry of Energy and the Federal Electoral Tribunal on public policy and strategic communication, alongside state governments and local congresses. He is a visiting professor at the University of Essex and has lectured at Complutense de Madrid and FLACSO. He holds a doctorate in government from Essex and a master's in public policy from the University of London.